Society

Society

Hafslund collaborates with a number of environmental, sporting, humanitarian and cultural organisations, as well as bodies involved in education and research. The Group constantly works with various combinations of collaboration partners that reflect Hafslund’s values and diversity in society in general.

Sport

Vålerenga Football Club (VIF)

Hafslund is one of Vålerenga Football Club’s main sponsors. The club has a long-established reputation as a very society-orientated club, with a focus on amateur football and anti-racism and inclusive measures. In recent years Hafslund has increasingly concentrated on VIF’s Amateur Sport Project, which was renamed Hafslund’s Dream Meeting in 2011. The intention behind the project is to develop participating local football clubs’ technical and administrative expertise. A total of 29 clubs were involved in the scheme in the greater Oslo area in 2011. In total the clubs administrate almost 20,000 players, primarily children and young people. Each year VIF organises the Hafslund Cup, a competition for 2,500 girls and boys in the 6–12 age group.

In 2006 Hafslund and VIF started their joint Job Chance project. The aim of this pioneering project is to give young people from Oslo and Akershus employment experience at the club and at selected VIF collaboration partners. More than 20 young people have been employed at Hafslund since the start of the project.

The Football Association of Norway

The Hafslund Cup for girls, in which U16 teams affiliated with clubs in the Norwegian Women’s Premier League and First Division compete, is an important element of Hafslund’s partnership with Norway’s Football Association. The aim is to encourage players to continue to focus on football at an age when many girls tend to stop playing football.

The environment

Hafslund’s Children’s Environmental Festival 2011

On Sunday 5 June 2011 Hafslund staged Norway’s largest children’s environmental festival in Frogner Park for the second time. Almost 60,000 visitors participated in various activities for children relating to the environment and renewable energy and saw a number of artists perform. The idea behind arranging a free event on World Environment Day was to inspire and engage children and young people on the subjects of environment and renewable energy, and thus stimulate curiosity and further learning.

The Children’s Environmental Report was published ahead of the festival. The report relates Norwegian children’s thoughts on the future and the environment. It sends out a clear message about the importance of listening to children about environmental issues, and ensuring that as many children as possible feel they are being heard and care about the environment in future.

Bellona Environmental Foundation

In 2011 Hafslund also developed a close collaboration with the environmental foundation Bellona, whom it uses as an advisor and sparring partner with regard to environmental questions. Bellona was chosen because the environmental foundation supports Hafslund’s vision. Bellona is also solution-oriented in its approach to construction of renewable energy and energy efficiency.

Sensible energy use

Renewable energy is a scarce resource which it is important to preserve and manage properly. Consequently, Hafslund is keen to communicate the importance of energy efficiency to the Group’s stakeholders through various channels. Both Hafslund.no and Hafslundnett.no provide information on optimal ways for consumers to cut electricity consumption in order to both save money and spare the environment. The Group has also communicated energy saving through films, advertising and information sent out with invoices.

Humanitarian initiatives

Collaboration with Médecins sans Frontières

Hafslund is one of the few main sponsors of Médecins sans Frontières in Norway.

Médecins sans Frontières assists people in need, victims of natural and humanitarian disasters and of armed conflict without discriminating on grounds of race, religion, philosophy or political allegiance. This coincides with both Hafslund’s vision and its core value of courage. There is a reciprocal element to Hafslund’s collaboration with Médecins sans Frontières, with representatives providing company employees with information on its activities in crisis-hit areas.

Culture

Øya Festival

In 2010 Hafslund established a green collaboration with Øya Festival, enabling the festival to run exclusively on renewable energy for the first time. Polluting diesel generators, which tend to be used by the vast majority of festivals, were finally consigned to history, and the festival reduced its energy consumption by 80 percent.

The partnership with Øya Festival was continued in 2011 with an ongoing focus on the festival’s energy efficiency and raising festival-goers’ awareness of sensible energy consumption.

Hafslund Manor

Hafslund attaches great importance to preserving Hafslund Manor both as a national heritage site and as a meeting place for Hafslund’s employees. Throughout its history the manor has been a centre for artistic, cultural and technical achievement. In 2011 the public were once again able to view this diversity through guided tours in the summer months or by attending a variety of cultural events held throughout the year.

Romeriksfondet (the Romerike Fund)

In collaboration with the local newspaper Romerikes Blad, Hafslund distributes funds to support children and young people in Romerike ten times a year.

Research and development

UMB and CenBio

Hafslund contributes to the funding of four Professor II positions at the Norwegian University for Life Sciences (UMB) in order to boost research, education and the development of expertise in the field of bioenergy in Norway.

Hafslund also supports CenBio, one of eight environmentally friendly energy research centres established by the UMB, the Norwegian University of Science and Technology (NTNU) and the Norwegian Foundation for Scientific and Industrial Research (SINTEF). CenBio aims to increase the volume and availability of Norwegian biomass that can be used in energy production, improve the efficiency of biomass-to-bioenergy conversion, and boost the profitability of the bioenergy industry.

The agreements provide Hafslund with access to expertise and establish a platform for further collaboration on research projects relevant to Hafslund’s operations.

The Norwegian University of Science and Technology

Through an agreement with the Norwegian University of Science and Technology, Hafslund is financing Norway’s first professorship in the electricity grid of tomorrow, Smart Grid. The collaboration provides Hafslund with access to new expertise in this area.

Other

Hafslund supports Junior Achievement Norway in Oslo and Østfold and has contributed to the realisation of the INSPIRIA science centre in Sarpsborg. INSPIRIA was opened in August 2011.